why innovation! whitepaper: Product inception using a customer-centric approach

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why innovation! whitepaper: Product inception using a customer-centric approach

White Papers
Product inception using a customer-centric approach
13
01 Apr. 2020
Summary

This paper will introduce you to the real-life case study of how a global Wealth Management company headquartered in Hong Kong used a Design Sprint to envision, build and test their new product with real customers in just five days.

We discuss challenges faced and how they were overcome to achieve the intended objective. 

Key Takeaways
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