Harnessing the power of a Design Sprint to drive innovation & business growth

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Harnessing the power of a Design Sprint to drive innovation & business growth

Case Studies
Harnessing the power of a Design Sprint to drive innovation & business growth
A global & leading payments and solutions platform

Our client, who is a global payment solutions company, wants to build an innovation culture within their organisation in Asia Pacific.

It was important that their staff develop a passion for innovative thinking and the ability to cultivate those ideas into a cohesive & executable strategy to contribute to revenue growth in the region.

They understood the need for experienced coaches who can guide their people on the process to help them achieve their objective of generating new business ideas to pitch to management. 

They reached out to why innovation! to conduct an intensive Design Sprint workshop to achieve their objectives.


Our client’s HQ often encourages employees to submit innovative ideas through official innovation challenges.

However, participation in these challenges are often low, due to two key challenges: 

  1. Staff are unsure of where or how to start. They may have innovative ideas but are uncertain on the structures and processes to present these ideas in a cogent manner
  2. Due to their daily work, staff are less inclined, as a result, to give further thought to concepting innovative ideas

As internal trainings are typically popular, the solution was to hire external assistance to conduct a training workshop. This endeared strong, positive participation from the staff.

However, there were initial concerns over the scope and the workshop’s budget that impacted its viability.


Understanding that innovation is a fresh concept to the participants, our consultants set up a structured programme over 7-weeks with a clear agenda organized into step-by-step processes, from concept to the pitching stage.

With the client’s budget under consideration, Senior Innovation and Agile coaches, Dao Wen Chang & Garfield Ying created an effective, economic process that included important concepts like Customer & Market exploration and Ideation & Customer Journey design.

The teams were also taught how to validate/disprove their assumptions and define their Minimum Viable Product (MVP)

The programme consisted of a mix of theory, hands-on approach, personal coaching and homework to codify the lessons learned. The 10 teams were further coached on how to pitch to stakeholders to receive resources to work on their ideas.

Final outcomes include:

  1. 10 teams learned new ways to improve the customer experience
  2. Two teams successfully pitched to stakeholders and received extra resources to develop their MVP
  3. All teams are now well-versed in developing a proper business pitch

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