Increase in travel and tourism worldwide – and particularly from China - has fueled the demand for luxury products in duty free retail.
To continue offering the best experience to their customers and partners, and staying ahead of the competition, the organisation created a Digital Transformation Programme to deliver innovative digital products with fastest time to market.
The first Scrum team was not successful
in reaching the objectives, due to business and development misalignment and a
lack of customer centricity approach.
Their challenge was threefold:
do we deliver customer-centric products faster ?
do we stay ahead of competition and build innovative products ?
do we continue offering value to partners and customers ?