why innovation! case study - Driving business agility to reinvent the Luxury Shopping Experience

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why innovation! case study - Driving business agility to reinvent the Luxury Shopping Experience

Case Studies
Driving business agility to reinvent the Luxury Shopping Experience
retail
LEADING GLOBAL MULTI-BRAND RETAILER
Hong Kong & Singapore
Context

Increase in travel and tourism worldwide – and particularly from China - has fueled the demand for luxury products in duty free retail.
To continue offering the best experience to their customers and partners, and staying ahead of the competition, the organisation created a Digital Transformation Programme to deliver innovative digital products with fastest time to market.

Challenges

The first Scrum team was not successful in reaching the objectives, due to business and development misalignment and a lack of customer centricity approach.
Their challenge was threefold:

Outcome

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