Red Dot Innovation on Customer Insights Wrap up
Pavel Bulowski is the co-founder of Meiro, a data analytics software company focusing on solving the problem of how ineffectively organizations managed and activate data of their customers. Pavel suggests that with an excessive amount of data analytical tools and services in the market, many companies are finding “technology as a problem” instead of taking the leisure from it. A survey conducted by CrowdFlower found that IT teams spend 60% of their time on data preparation, and 57% said data preparation is the “least enjoyable part” of their jobs. Therefore, businesses should choose their customer data platforms (CDPs) and technology partners wisely.
According to Pavel, these are the six technologies that marketers should pay attention to in 2018: mobile marketing analytics, cross-device identification, multi-touch attribution, predictive analytics, artificial intelligence and customer data platforms.