"Avengers: Endgame”, the latest film in the “Marvel Cinematic Universe” franchise, has set the record for being the fastest film to gross USD $2 billion. However, it’s easy to forget that in 1996, Marvel Studios had filed for bankruptcy – and yet today, they are one of the premier studios in the world.
Endgame's success does not come as a surprise, and not least because Marvel knew audiences would widely anticipate the extended cinematic experience. It is also easy for those in the innovation and technology world to draw parallels to seeing this band of heroes fighting for their existence against one giant entity, ready to wipe them out with a snap of his fingers.
So, what concrete lessons can we learn from this battle between the Avengers and the evil demigod Thanos, with regards to the challenges we face with innovation?