Agile Product Management to develop digital assets supporting a business vision and associated benefit objectives through an iterative approach. Delivering a limited featured version quickly to early adopters provides valuable feedback for refining the product vision and optimising its market fit.

Product management is at the core of any organisation to remain relevant. It helps leveraging technology to build, develop and deliver new or existing products and services. To be effective, Agile Product Management requires:

• A clear vision about the product and its business benefits
• A reference framework to quantify product business value to prioritise product scope
• Clear responsibilities and product leadership, collaboration between business and technology
• Disciplined requirement management to continuously provide requirements to the team
• Regular users’ feedback to refine the vision and prioritise features
• A solid tool to manage requirements and centralise good quality product data

At why innovation! we help organisations to deliver fit-for-purpose digital product within business constraints – e.g. cost and timeline. We support all product stakeholders by:

• Facilitating the elaboration of an agreed vision for the product
• Develop strong Product Ownership capability by means of training and mentoring
• Defining a feature value framework – e.g. OKR – to drive product road mapping
• Document an effective end-to-end product management process – including product innovation and design
• Resolve any friction between product management and development team
• Setting up a central data repository for product management and development
• Establish metrics and dashboard for product performance

Human-centric Design aims to provide customers, users, employees and partners the best possible experience when engaging with the organisation; continuous production of accurate insights about needs, expectations and pain points feed the change management process to differentiate from competitors

An effective human-centric design engine is structure around 5 major parts:

• Segmentation and insights production
• Accessible focus groups for onsite observation and feedback collection
• Collaboration space and workgroup facilitation
• Technology awareness, prototyping and testing platforms
• Portfolio management

At why innovation! we help organisations to ingrain a human-centric approach to designing solutions to business problems. We work together with you to:

• Drive or perform market research
• Profile your customer and characterise personas
• Establish and animate focus group to address specific business issues or opportunities
• Design a repeatable methodology and reusable assets for solutioning design
• Design and deliver delightful experiences to your customers, employees and partners
• Validate solutions through prototypes & user testing
• Create a culture of collaborative problem solving
• Create strong brand ambassadors

Data-driven Management aims to institutionalise a culture of objective, fact-based decision-making and identify at the earliest new offer or changes that do not meet demand or expected benefits; establishing and continuously monitoring leading metrics to measure customer value is essential.

Authentic Data-driven Management relies on:

• Clear quantitative objectives to drive data strategies
• Widespread data analytics and data management competences
• Continuous, near real-time collection, aggregation and storage of multiple sources of data
• Technologies for collecting, analysing and interpreting data
• Easy access to data and distribution of business sense-making metrics and information
• A culture of decision making based on trusted data

At why innovation! we accelerate data-driven management adoption by:

• Aligning quantitative objectives of business initiatives, product or services with business goals
• Integrating measurement in the organisation operating model
• Defining leading metrics to drive management prioritisation and decision making
• Designing data repositories for measuring progress towards the objectives
• Building dashboards and accurate forecasts to predict performance